Helloo! I am Reethika
I studied electronics engineering before I studied design, so a room full of developers feels familiar. It's probably why I keep ending up on technical products: an AI screening tool, a no-code SDK builder.
I'd rather find out why people get stuck than guess. Sometimes that's interviews, sometimes it's funnel data, sometimes it's sitting with QA while they break things.
I've been the only designer on a team and one of several. Now I'm looking for a product team where I can take a problem from research to release.
Outside work it's puzzles and crosswords. Same habit, really: read the clues, try a guess, don't ink it in until it fits.
Work
(03)Skills
Tools
FigmaMiroNotionClaude DesignIllustrator
UX & research
- Information architecture
- Research synthesis
- Journey mapping
- Funnel analysis and metrics
- Hypothesis-driven design
- Kano prioritisation
Design
- Wireframing and prototyping
- UI design for web and mobile
- Interaction design
- Multi-brand theming
- Design systems and component libraries
- Developer specs and handoff
Experience
Jan 2025 – Present · Hyderabad, India
Grid Dynamics
UX Designer
- AI Interviewer: sole designer on an internal AI screening tool, from research to MVP in six weeks.
- SDK Manager: sole designer on an enterprise no-code SDK builder that cut build time from weeks to days.
- Pet Health Scan Suite: UX for around 15 white-label AI health tools across around 10 pet brands.
Sep 2022 – May 2023 · Hyderabad, India
Cognizant
Software Tester
- Functional and regression testing; logged UI bugs, broken flows and accessibility defects.
- Wrote UI automation scripts in Visual Studio.
Education
2023–2025
M.Des, Human Centered Design
Srishti Manipal Institute of Art, Design and Technology
2018–2022
B.E, Electronics and Communication Engineering
MVSR Engineering College
Talks and papers
- IndiaHCI 2024, IIT Bombay: presented a design research project on the role of haptic communication in children's holistic development.
- ISDRS 2024, Nepal: co-authored a paper on post-consumer textile waste and its management.
Clue me in
No. 011
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